Co-operative introduces summery and seasonal lines

Co-operative: gets set for summer

Co-operative: gets set for summer

The Co-operative is gearing up for summer with a raft of new and seasonal products launching in store on 4 May 2011.

New barbecue products include British Elmwood Thai Green Chicken Steaks and British Elmwood Piri Piri Chicken Wings.

The premium Truly Irresistible range is also being re-launched for summer with new products designed for alfresco eating, including a Limited Edition Pancetta; Pea Shoot & Mint Pesto Tart complemented by a Garden Salad with Pea Shoots & Mint Dressing; a New York Deli-Style Brownie Cheesecake Wedge and a Sicilian Lemon & Summer Berry Torte.

To encourage shoppers to try these products, the Co-operative is offering 25% or more off the range (from 25 May until 14 June 2011 inclusive).

New and limited-edition quiches are also being launched on 4 May, including a Truly Irresistible Greek Feta & Spinach Olive quiche and a Ham & Asparagus quiche.

The Co-operative’s chilled yogurt and desserts and paté ranges have been given a facelift, with new products introduced, said to be ideal for summer eating.

The retailer is also running a Wine Festival featuring half-price promotions such as Firetail Shiraz-Grenache, Semillion-Sauvignon and Shiraz-Cabernet Rosé retailing at £3.99 each (reduced from £7.99 from 11 May to 31 May inclusive).

The Co-operative’s seasonal product range, Taste the Seasons, is being extended too. It will feature British fruit – plums, cherries, raspberries, blackberries and strawberries – for the first time; plus seasonal vegetables such as lettuce and asparagus.

Further additions to the range include Taste the Seasons Chicken & Tomato Salad, Pea & Mint Soup, Pea & Ham Quiche, Summer Fruit Pie and Lemon Meringue Muffins.

The Co-operative also has Wimbledon in its sights with a range of new products and promotions.

Key lines include Truly Irresistible Ava Strawberries and half-price British raspberries and British blackberries, which are also included in an ‘any 3 for £5.00’ promotion.

Charles de Cazanove Champagne will retail at £14.99 (down from £29.99) and there’s also money off The Co-operative’s Fairtrade fizz. Both the Fairtrade Sparkling Cape Brut and Fairtrade Sparkling Cape Rosé from the Western Cape of South Africa will retail at £6.99 each (down from £8.49) for the summer.

Pimm’s No. 1 will also be on promotion at £10 (down from £15.45).

The Co-operative also promises great deals on its Truly Irresistible Raspberry Coulis, Chocolate Sauce and Meringue Nests, said to be ideal for making into a dessert topped with British berries and whipped fresh cream.

For a ready-made treat, there are two new cakes from the Truly Irresistible range: Strawberry & Champagne Triple Layer Cake and Sicilian Lemon Curd & Belgian White Chocolate Triple Layer Cake.