Co-operative launches new own brand pizzas

The Co-operative is launching a range of chilled and frozen own brand pizzas on 3 March 2010 and an Italian-themed promotion.

Launching as a limited edition product is a chilled premium Truly Irresistible Pastrami Pizza. Made with a hand-stretched stonebaked pizza base, and topped with tomato sauce, mozzarella cheese, Scottish peppered salami, mascarpone and gherkins, the pizza is also drizzled with mustard.

The Co-operative is also launching an Italian Chilli Beef Pizza, which has a stonebaked base topped with tomato sauce, mozzarella cheese, chilli beef and red and yellow peppers.

At the same time, there will are new additions to The Co-operative’s frozen pizza range including an Italian Stonebaked Sweet Chilli Chicken Pizza and a Deep Pan BBQ Chicken Pizza.

Two new frozen snacking pizza products are also being introduced in March – a Pepperoni Baguette Pizza and a Cheese & Tomato Baguette Pizza. Both are made with a French bread baguette base topped with a mixture of Cheddar, Edam and Gouda cheese.

In late March The Co-operative will add two rectangular frozen pizzas – ideal for slicing and sharing – to the range. The variants are a  four-cheese pizza topped with mozzarella, Edam, Emmental and Cheddar, and a pepperoni pizza topped with Edam, sliced pepperoni and red onion.

Last year, The Co-operative won the Chilled Convenience Pizza Store Retailer and Frozen Convenience Pizza Store Retailer of the Year accolades at the annual Pizza, Pasta and Italian Food Association (PAPA) Awards.

The pizza launches will coincide with a wider promotion by The Co-operative, when selected own-brand Italian products will be promoted with a third off from 3- 23 March inclusive. There will also be branded deals on Italian products plus a Feed 4 for £4 Spaghetti and Meatballs Meal Deal.