Ethical plasters, designed by students from Bushey Meads School, are going on sale in Co-operative stores today (1 June 2011).
The One Careplast plasters are the result of a nationwide competition to design the next One product for Global Ethics, whose products also include One Water and One Eggs, to fund community projects in Africa.
Students Emmie Rayat, Taylar Leak and Deryn Hertz beat hundreds of entries to design a product, which will be sold in the UK to help those most in need in Malawi. The pack impressed bosses at The Co-operative Group and is going on sale in almost 1,700 Co-operative food and pharmacy outlets.
The students came up with a children’s plaster pack of animal-print plasters. Sales of the plasters will help fund medical kits and bicycle ambulances in Malawi, where rural communities might be up to 15km away from the nearest health centre and medical supplies are often unavailable.
Bicycle ambulances enable healthcare volunteers to distances on otherwise inaccessible roads to reach patients in remote villages. They take an average of 25 patients a month to hospital – including pregnant women. The medical kits ensure that first aid treatment is available promptly to communities of around 1,000 people.
The trio will see the projects for themselves on a trip to Malawi later this year, courtesy of The Co-operative.Rayat said: “We’re delighted that our product is going on sale in so many Co-operative outlets across the country. We were shocked to discover the life expectancy of someone living in Malawi is 43 years, which is younger than some of our parents and incredibly young compared to people in the UK. We’re looking forward to the trip to Malawi and to seeing the communities that have benefited.”
Peter Marks, group chief executive of The Co-operative Group, said: “The students certainly did their homework and showed real enterprise. They pitched their idea perfectly – from the animal designs on the plasters to the powerful messages on the packaging, it all linked back strongly to funding medication, staff and other health care in Malawi.
“I’m sure the One plasters will prove popular with our customers, as they bring together two key elements of The Co-operative Ethical Plan – inspiring young people and tackling global poverty.”
Duncan Goose, CEO of Global Ethics, which donates all its profits to projects in Africa, said: “One Careplast is a fantastic concept – the students at Bushey Meads School have come up with a great product that will help some of the poorest people in Malawi when they are most in need.”
The One Careplast plasters cost £1.39 a pack and will be available exclusively in Co-operative food and pharmacy stores, which will donate 15p per pack to Global Ethics.