Coastal inspired beer brand marks sales target with charity donation

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Yorkshire based beer brewers, Lost at Sea, have today marked their 20,000th sale with a £1,000 donation to the RNLI. The brewery started by two brothers, Mike and Ollie, was inspired by their grandfather’s tales of life as a seaside evacuee to North Wales and Britain’s proud seafaring heritage which in turn led the brothers pledging £0.05p of every beer sold to support the independent charity.

Founded in 2019, Mike and Ollie Holmes set out to create a range of British heritage inspired authentic beers characterised by craftsmanship and attention to detail and inspired by their love for the coast. This has resulted in the creation of a core range of three beers; North Point Pale Ale, Voyager IPA and their Wipeout Pilsner.

The brothers’ close connection to the Abersoch coast and the work undertaken to keep it safe meant that supporting the RNLI at Abersoch, an independent charity that receives no government funding, was an easy choice.

Phil Brown, Chairman of the Abersoch RNLI, said: “Since taking on the role as Chairman of Abersoch Branch RNLI I have come to understand how highly the work of our dedicated RNLI volunteers is valued by the public. Both local residents and visitors to the area alike make great contributions so that the important work of the RNLI may continue. To this end I am most grateful to Lost at Sea Brewery for such a generous donation at this difficult time.”

Sue McCann, fundraiser for Abersoch RNLI, added: “Receiving this wonderful donation from Lost at Sea Brewery is particularly gratifying coming as it has at a time when RNLI fundraising is a real challenge!

“The brewery owners, Mike & Ollie have strong ties to the Abersoch area and undertake a range of water-based activities on the Lleyn Peninsula. Their awareness of the importance as to the work of the RNLI has led them to make this much appreciated donation, coming as it does when the pandemic has caused the cancellation of our major fundraiser, the New Year’s Day Dip. Many thanks to all those involved at Lost At Sea Brewery!”

Mike Holmes, co-founder of Lost at Sea, commented: “Our respect for the sea and all who risk life and limb in service of those who chart their own course knows no bounds. That’s why we’re proud to be such vocal supporters of the Royal National Lifeboat Institute and pledge to give them 5p for every beer we sell.

“RNLI is reliant on voluntary donations to power its lifesaving work and their tireless efforts saving lives at sea without any government funding is nothing short of heroic. That’s why we’re thrilled to be marking our significant milestone of 20,000 beers sold with a donation of £1,000. We encourage everyone to support this unbelievable cause whether through buying our beers or directly to RNLI.” 

Lost At Sea have an ambitious growth plan with a crowdfunding campaign set to begin later this year. To hear more about their voyage, their charitable work, and their beers, sign up at https://lostatsea.co.uk/ and follow them on social media @lostatsea_co.