Coconut Merchant celebrates fruitful first year with new listings and product launches


Coconut Merchant: expanding brand

London-based coconut brand Coconut Merchant, whose modern arm launched in August 2014, reports the business has gone from strength to strength in the last 12 months, rapidly winning awards and securing listings across the UK thanks to a dedicated and passionate team.

The British brand offers an incredibly diverse range of delicious and 100% natural products all made from the increasingly popular tropical fruit, and has recently secured listings in Selfridges, Planet Organic, Asda, Tesco, Grape Tree and Revital, with listings at Ocado and Holland & Barrett imminent. The entire range is also available on Amazon Marketplace, and after just nine months has risen to the top 20 in the Grocery category, with sales in the last four months alone growing by 150%.

Experienced members of the Coconut Merchant team had a long legacy of sourcing coconut products of the highest quality and with an influx of passionate young ‘coconuts’ to the team in 2014, the company was given a fresh, modern upgrade, bringing with it a wealth of exciting new products to the rapidly advancing health food market.

The extensive and innovative range offers products to cater for coconut lovers’ each and every whim – from coconut jam and coconut butter to coconut flour and coconut chips; all tapping into the growing trend for wholesome, natural lifestyles.

Working closely with farmers and cooperatives in South East Asia, Coconut Merchant ensures all products are ethically sourced from farmers who are fairly paid and respected for their produce.

Al Shariat, director, commented: “Our aim is to be recognised as the high quality and innovative coconut brand of choice across the UK and internationally. With competitive prices, natural ingredients and an ethically sound conscience, we aim to highlight the incredible versatility of coconut and are also looking at extending our range into products using other natural ingredients.”

Coconut Merchant Coconut Jam

Winner of a Great Taste Award 2015 and Highly Commended in the Free From Food Awards 2015, the newest product in the range and the first of its kind in the UK. This rich and delicious spread is made from 100% pure coconuts, and makes the perfect topping for toast and bagels, stirred into porridge and smoothies, and used in cooking and baking. Smooth, buttery and caramel-sweet, it makes a healthier alternative to jam, honey and nut butters as it is low GI and has 0% cholesterol.

330g jar RRP £5.49

Coconut Merchant Extra-Virgin Organic Raw Coconut Oil

Currently the best-selling product, winner of a Great Taste Award 2015, and shortlisted in Good Choice! Quality Food Awards 2015, this fine extra-virgin Ceylon Coconut Oil is made from cold-pressing dried coconut flesh, and is high in Lauric Acid and other medium chain saturated fats beneficial for the body. Its mild and sweet aroma does not overpower your cooking, and it has a delicately smooth texture once melted. Coconut oil has a wealth of uses – from cooking and baking through to beauty – it makes an ultra-nourishing moisturiser for adults and children, and an effective make-up remover or shaving balm.

300ml jar RRP £5.99

500ml jar RRP £8.99

1 Litre jar RRP £14.99

Coconut Merchant Organic Coconut Butter

Nominated by the public for the Vegefest Food Awards 2015, this Coconut Butter differs from coconut oil in that it is made directly from the meat of the coconut itself. A delicious and natural alternative to traditional, dairy-based butters, it carries a delicious creamy flavour and sweetness. Perfect for using in cooking, such as stir-fries, adding to smoothies, spreading on toast, as a substitute for butter in baking, or even just eaten on its own!

300ml jar RRP £5.99

Coconut Merchant Coconut Snack Chips

Highly commended in the Free From Food Awards 2015 and shortlisted in Good Choice! Quality Food Awards 2015, these moreish chips make the perfect mid-morning or afternoon pick me up snack. Made with just three ingredients: fresh coconut, fruit sugar and salt, the chips are lightly baked, fresh, sweet and delicious. Packed in 40g re-sealable bags, they are ideal for a quick snack on the go.

40g pack RRP £1.49

Coconut Merchant Organic Coconut Sugar

Lower in GI than regular cane sugar and with a sweet caramel-like taste, coconut sugar is the perfect natural option for all your sweetening needs. Use it in cooking and baking, as well as in coffees, teas and smoothies.

250g pack RRP £4.49

 Coconut Merchant Coconut Syrup

Made from the sap of coconut palm flowers, coconut syrup has a molasses-like consistency and slightly sweet taste. Perfect for sweetening yoghurt, pancakes, porridge, hot drinks and baking. It has a low GI and is vegan, making it a great honey alternative.

250ML bottle £4.95


Other products in the Coconut Merchant range include:

  • Raw Coconut Flakes 500g RRP £4.49
  • Toasted Coconut Flakes 500g RRP £6.20
  • Coconut Flour 500g RRP £6.99
  • Organic Desiccated Coconut 250g/500g RRP £3.39
  • Organic Coconut Milk 200ml/400ml RRP £1.10/1.35
  • Aqua Coco Coconut Water 250ml/1L RRP £1.49/2.75
  • UFC Refresh 500ml/1L £1.95/2.80
  • Organic Coconut Nectar 300ml £3.99

All Coconut Merchant products are currently available online from,Amazon and Grape Tree stores, and selected products from Selfridges, Planet Organic, Asda, Tesco, Revital and The Health Rack – as well as other independent stores.