Savse, the award winning cold-pressed smoothie brand, is this week launching its first marketing initiative of 2015– a digital campaign called “My Savse Promise’ and a year-long partnership with Nutritional Health Coach Madeleine Shaw.
My Savse Promise, created by creative content agency Digital Natives, will be shown across Savse’s social media platforms throughout February. The campaign video shows members of the public sharing their ‘Savse promise’, turning the idea of the New Year’s resolution – often unrealistic and easily broken – on its head. Instead the focus shifts towards achievable goals that have the potential to last through January and beyond. Designed to create engagement with Savse’s overall brand message, empowering people to ‘Health Yourself’, promises include: taking on more adventures, spending more time with family and putting the phone down when with friends.
For every promise made throughout the month on social media using #MySavse, Savse will make a donation to Magic Breakfast, the charity that delivers free, nutritious breakfasts to more than 16,000 children every morning across the UK.
Natasha Lytton, head of marketing & communications at Savse, said: “Lots of people say they want to be healthy but they often don’t know what this looks like, or how to make it a reality. Our philosophy at Savse is all about making health accessible – we’re not about fad diets, extreme cleanses or unrealistic goals. Instead, we want to empower people to ‘Health Yourself’ and My Savse Promise is the first part of this journey. It’s not about making reactionary or drastic lifestyle changes, but rather promising something – however big or small – that will enrich your life or those of others around you.
‘We know the trend towards healthy products is continuing to grow and it’s a crowded market. We wanted to kick start the year with a campaign that gave us a strong voice and is something people could really relate to. We’re thrilled to link with such a worthwhile charity as Magic Breakfast, which does a fantastic job providing schoolchildren with essential fuel for learning.”
Savse’s partnership with nutritional health coach, yoga instructor and blogger of-the-moment, Madeleine Shaw, will strengthen the brand’s health and lifestyle credentials. Having previously worked with celebrities such as Millie Mackintosh, Shaw will act as brand ambassador throughout 2015 and appear as a spokesperson for media, as well as host-selected events and provide advice, recipes and tips. Shaw said: “I’m so excited to be working with Savse. I believe we share a real passion for creating both delicious and nutritious food and drink for all and I can’t wait for the year ahead.”
This comes alongside Savse’s unveiling of a new look website, www.savsesmoothies.com, created by Never Bland. The redesign follows Savse’s investment in its packaging and marketing; in December 2014 the brand unveiled a sleeker, more stylish bottle and logo design, in order to more clearly reflect the brand’s premium credentials and personality.