Beekeeper, a leading communication platform, has announced it has seen a surge in the use of its employee app since the corona crisis hit. Beekeeper has found that companies are increasing the use of its app as it plays a major role in internal communications during the Corona crisis.
During the first three weeks of March this year Beekeeper customers operating in the logistics sector increased their app use by a staggering 51 percent.Those in the health sector such as hospitals, emergency services and care homes followed suit with a 48 percent increase in app usage. In industrial production as well as in politics and administration, the use of the app increased by almost 32 percent. Financial services, non-profit organisations, utilities and the education sector also saw significant growth of over 20 percent each.
Since the beginning of March, there has been an average of 18 percent more users per week across all sectors. Looking at individual countries, there is a clear correlation between the severity of the coronavirus outbreak and the use of the employee app: The strongest increases were in Italy on February 26, in France and Spain on March 11, in the UK, Switzerland and Germany on March 16 and in the United States on March 18.
Cristian Grossmann, CEO of Beekeeper, said: “Our evaluation shows that companies all over the world understand the value of digital employee communications platforms, as they need to quickly share information and provide reliable communication channels for their workforce. Logistics, hospitals and government are under particular pressure to ensure that supply chains, the healthcare system and administration continue to function under these exceptional circumstances. Our solution plays a major role in overcoming the current crisis communication challenges. That’s why we are doing everything we can to get companies up and running as quickly as possible with our employee app.”
During crisis: personnel requirements are highly dynamic
Not only the government, but also individual companies must prepare for crises. Internal communication plays a decisive role in this respect. “A well thought-through communication strategy is indispensable. Only this way companies can focus on continuing their business during times of crisis,” emphasises Grossmann.
Smooth and rapid internal communication that reaches every employee immediately, regardless of their location, is therefore crucial. In a crisis situation like this, the need for personnel and up-to-date information in system-relevant areas is highly dynamic. It is therefore important that companies have a clearly defined communication channel that is suitable for their individual requirements. An app for internal communication and collaboration in hospitals, for example, transmits short-term changes in rotas and other important information in real time to the right employees and in a targeted manner. It does so regardless of where they are currently located – in hospital wards, supermarkets, construction sites, factories or on call at home.
Strengthening the sense of togetherness in times of social distancing
Especially in times of social distancing and home office, it is important, in addition to a constant flow of information, to strengthen the cohesion within the company and to use the digital possibilities of employee engagement. Using digital communications platforms ensures that employees stay connected and that important information reaches everyone immediately.
“At Apollo we recently implemented a new internal comms solution. This was to help us achieve better communication with ALL staff, including our manufacturing teams, to ensure they received ‘relevant, timely and coordinated’ information. The project has been a big success, not at least due to the support of the leadership team, and an excellent implementation from the supplier,” says Mandy Wright, IT project manager at the British fire detection solutions provider Apollo Fire Detectors Ltd. “We had no idea that the coronavirus was coming but it’s safe to say that Beekeeper has made communication in the current climate easier for Apollo,” Wright adds.
Checklist: communication strategy in times of crisis
Companies should do the following:
- in normal times, define a crisis management team that will take action in an emergency, evaluate the situation at regular intervals and take measures if necessary
- create a Q&A catalogue with important questions and answers to prevent possible uncertainties among employees
- ensure timely communication, i.e. always inform employees as early as possible
- Implement a platform that is used for internal communication throughout the company and is immediately operational, so that in the event of a crisis, employees instantly know where to find important information