Conrad Davies sees sales boost following Spar Market store launch


Leading convenience retailer Conrad Davies has launched the first flagship Spar Market store in Gwynedd, Wales.

Re-launched under the new Spar Market fascia on Saturday 30 September in Y Maes, Pwllheli, the site has undergone a complete floor-to-ceiling refit.

Inspired by a Blakemore Trade Partners-led study tour to Holland and Belgium, the new store format features freshly baked bread made from local dough, freshly prepared pizza, a cereal dispenser, lobster tank, orange juicing machine, meat-ageing cabinet, self-serve hot and cold food to go, and ready meals and smoothies prepared in-house.

Coloured LED shelves showcase premium spirits and a lockable cabinet displays premium wines.

Keen to emphasise its independence, the store also stands out from the competition with Davies’ very own Davies Produce brand. The team behind Davies Produce works with over 70 local suppliers to showcase the best produce from around the Llyn Peninsula and across Wales.

Blakemore Trade Partners co-invested in the store development and provided full support from planning to completion, co-ordinating the refit with Blakemore Design & Shopfitting and delivering an extensive merchandising and marketing programme to assist the relaunch.

Working in partnership with the design team at Spar UK, Blakemore Trade Partners Head of Formats John Murray commented: “Conrad’s Pwllheli store was an ideal candidate for the first Spar Market format.

“Before the refit, the shop already performed like a supermarket and thrived in the face of intense competition, achieving fame for its great fresh food offering and unswerving support for local Welsh food producers.

“We have been working with Spar UK and our independent retailers to create a range of mission-focused store formats that have the flexibility to meet the individual needs of retailers and the local demands of their customers.

“We developed the Davies Produce brand and this unique store proposition with Conrad to do just that.”

Spar UK has developed the new Market format for stores with shop floor space of more than 3,000sq ft and targets customers with higher basket spends than the typical convenience shopper. Market stores will offer more fresh foods and a greater range of products.

The response from shoppers to Spar Pwllheli’s new format has so far been positive. Sales were up by nearly 10% in the opening week and margin has grown by 2%.

The Davies family has been serving residents of Pwllheli and the Llyn Peninsula for more than 100 years. Conrad is a fifth generation owner of the business, and both his father and grandfather were members of Spar and recently celebrated 60 years with the symbol group.

Davies also operates Eurospar stores in Dolgellau and Blaenau Ffestiniog, a forecourt in Pwllheli and a Subway sited above the Y Maes store.