Consumer Goods Forum debates impact of Asia on global market at Tokyo event


Leaders from the world’s top consumer goods companies have gathered today in Tokyo at the start of a three-day conference to explore the impact of Asia on the global consumer goods market. 

The Global Summit, organised by The Consumer Goods Forum (CGF), was opened by CGF co-chairs Gareth Ackerman, chairman, Pick n Pay Stores and Muhtar Kent, chairman of the board and chief executive officer of The Coca-Cola Company.

The keynote address was given by Her Imperial Highness Princess Takamado. Over the next three days, CEOs including Motoya Okada, president of Aeon; Motoki Ozaki, chairman of the board of Kao Corporation; Ryuichi Isaka, president & chief operating officer of 7-Eleven Japan; and Jie Hong, chief executive officer and executive director of China Resources Enterprise, will join academic luminaries such as Professor Muhammad Yunus, Nobel Peace Laureate, to discuss how retail is changing in Japan, China and the rest of Asia, and what tools organisations can use to benefit from these changes.

Okada, also on the board of the CGF, said: “It’s extremely pleasing to welcome The Global Summit and attending delegates to Japan. This moment has actually been a long-time coming, as the 2011 edition was initially meant to be hosted here, but was relocated due to the devastating tsunami. While those days will never be forgotten, the fact that we are here, only two years later, is something the Japanese membership can be very proud of.

“As CEOs and business leaders from around the world gather today, I am certain that the case studies and discussions will help provide answers to some of the most important questions facing the retail sector: how to succeed in a world where consumers are increasingly hailing from Asia, how to address rapidly changing age demographics, and how best practices can be applied no matter the market”.

The CGF is an influential global organisation with over 400 members, representing €2.5tn in sales. Membership is equally represented by retailers and manufacturers.