Consumer spend on Manic Monday – 8 December – hit an estimated £666m as a result of online deals to drive interest combined with consumer concerns about delivery dates, according to data from Experian and IMRG.
Researchers also found online traffic on Manic Monday saw a massive 149m visits to UK retail websites following the all-time record breaking figures of Black Friday.
Although Manic Monday sales couldn’t outshine this year’s Black Friday, retailers still saw a dazzling 24 percent growth of online traffic compared to 2013
Insights are taken from the combined datasets of Hitwise, Experian`s online competitive intelligence tool, and the IMRG Capgemini e-Retail Sales Index.
Giles Longhurst, general manager consumer insight at Experian Marketing Services, said: “With a growth of 24% compared to last year raising the number of visits to retail sites to 149m and spend to an estimated £666 million on Manic Monday, retailers can now expect footfall to increase in the lead up to Christmas as shoppers begin to factor delivery times into their purchasing behaviour. It remains to be seen if consumer confidence in online orders will extend to Monday 15 December, but it is possible that next day delivery and click and collect services combined with discounting will cause a spike in purchases as shoppers leave it later still.
“Following on from a record breaking Black Friday and Cyber Monday, which clearly demonstrated that these traditionally US focussed discount shopping days have stuck in the UK retail calendar, Manic Monday has capped off a massive online retail season. The next major stop for online retailers will be the Boxing Day sales, which has for years been the focus for higher spend – the question is, will they continue to eclipse the huge Black Friday spending spree?”