Consumer tech brand Oaxis launches two award-winning products in the UK


Following recent success in China, Malaysia and the USA, innovative Singaporean-based consumer technology brand OAXIS are launching two of their award winning products in the UK as part of ambitious global expansion plans.

Having achieved an exceptional YOY growth of 300% globally in 2014 and won many prestigious international products awards, Oaxis has set its sights on the lucrative UK consumer technology market with a view to growing its channel distribution.

The company, which specialises in innovative, design-led electronic and wellness products that empower users to improve their lifestyle, was founded in Singapore in 2010. It has since gone from strength to strength becoming internationally known as design leaders in practical, everyday technology, recognised by 22 product awards including the iF Design Award and COMPUTEX d&i awards.

The BENTO close contact wireless speakers and Star.21 fitness trackers will initially be available for purchase from July 2015. BENTO recently won the iF Design Award, a recognised seal of quality for excellent design, in the Product Design category, while the Star.21 wristband won in the Sport and Leisure category. OAXIS are in talks to secure further listings with a number of key retailers.

Speaking of Oaxis’s plans for the UK market, G-Jay Yong, CEO at OAXIS, said: “Oaxis has grown rapidly in recent years and is leading the way in innovative product design which has a positive, and lasting, impact on people’s lives.

“Introducing two of our award winning products to the UK is a real milestone for our company as we continue our expansion plans in other markets. This is just the start of our commitment to the UK and we have plans to introduce more high quality, innovative products which cater for today’s connected consumers.”

With plans to build further relationships with key retailers and distributors in 2015, OAXIS has ambitious plans to grow its market distribution network throughout the UK.