Voucher code and discount voucher website, vouchercloud, claims its users saved £10.5m on Christmas purchases in November and December 2011. According to the company, there were over 1m redemptions during the eight weeks prior to Christmas.
Greg Le Tocq, managing director at vouchercloud, said: “We knew Christmas was going to be busy but our latest figures were a huge surprise. Consumers in the UK have wholeheartedly embraced a discount culture and are constantly on the lookout for the very best deals – especially important at Christmas when every penny counts. Our website – www.vouchercloud.com – received a record number of hits each day with over 400 voucher codes being used every hour.”
Vouchercloud said its mobile phone app was also used more than expected with an average of 6000 vouchers being downloaded every day for everything from shopping and dining to cinema and days out.
“We’re delighted to have contributed so heavily to driving traffic to our high streets at a time when many independents are struggling,” said Le Tocq.
The company has redesigned its website in response to the increased demand. The new site boasts a cleaner interface and improved search function making it even easier to search for offers, said vouchercloud.