Coop installs ZBD electronic shelf labels in stores in Czech Republic and Slovakia

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail
New electronic labels improve pricing accuracy

New electronic labels improve pricing accuracy

Coop Nové Zámky, part of Coop Slovakia and a major retail operator in Slovakia, is installing ZBD’s electronic shelf labels, starting with the first of its largest supermarkets.

Working closely with NOV Technologies, ZBD’s partner in the Czech and Slovak markets, Coop Nové Zámky said it took the decision to implement ZBD’s epaper system in an effort to save time and money spent replacing paper price labels within the store. According to ZBD, it is the largest installation of its kind in the Czech Republic and Slovakia with over 12,000 fully graphic epaper displays, all of which are managed wirelessly.

Since installing ZBD’s technology, Coop Nové Zámky can manage and update pricing, product information and promotions immediately, directly at the shelf, said ZBD. The system has proven to be particularly valuable when the supermarket launches a new marketing campaign, when prices can be updated automatically, helping to drive sales of in-store promotions with no back up IT support. Consumer response was reported to be very positive following initial research after the installation.

Prior to installing ZBD’s epaper system, Coop employees spent hours updating paper price tags and dealing with errors, but thanks to ZBD’s technology, store employees can manage pricing with a click of a button and devote more attention to keeping shelves stocked and serving customers.

Štefan Mácsadi, chairman of Coop Nové Zámky, said: “We have finally found a solution that ensures the correct price of products while satisfying employees and customers. The installation of electronic labels took place without any complications, and thousands of electronic shelf labels were installed in less than 48 hours. ZBD’s epaper system is supported by its own software, which is connected to our existing IT systems.”

Karol Horváth, head of supermarkets at Coop Nové Zámky, said: “The accuracy of pricing is no longer an issue. And ZBD’s fully graphic labels can show other detailed product information in addition to pricing. Another advantage is that the electronic labels can automatically keep track of inventory information.”

Franz Josef Buschmeier, head of CEE (Central and Eastern Europe) for ZBD, said: “The first large installation of a Coop supermarket in Slovakia is clearly another milestone for us in Central Europe! ZBD are very happy to be working with NOV Technologies and Coop in Slovakia, and we’re looking forward to working with them in other stores in future.”