Rodda’s, the world’s leading producer of Cornish clotted cream, has been crowned the office cream of British tennis, by signing a sponsorship agreement with the Lawn Tennis Association (LTA). The partnership will build on the iconic Cornish brand’s national exposure as the “premium serve” at all British LTA tournaments, including the Aegon Championships at Queens. Rodda’s presence will include sampling, retail space, and its Cornish clotted cream will be served within all hospitality.
Managing director, Nicholas Rodda, comments: “Cornish Clotted Cream has always been synonymous with tennis and this partnership further strengthens the association. Rodda’s is about sharing special moments with the ones you love, and what’s better than doing that whilst watching a quintessential British sporting past-time. We are extremely proud and excited to be an official supplier to the LTA.
James Mercer, LTA Commercial Director, said “We are delighted to welcome Rodda’s to the LTA family of partners. As a long-term market leader in its field it is well-placed to help us continue to drive awareness for tennis and will certainly add to the tradition and to the fun of the sport.”
To celebrate British tennis, Rodda’s is giving away 25 pairs of tickets to an LTA match, £200 spending money and a cream tea experience via an on-pack competition – offering the lucky winners to the opportunity to watch an incredible game of tennis, while enjoying a memorable cream tea experience in a lovely place with someone special. Closing date for entries is 27 May 2016.
Rodda’s has also signed a contract with creative communications agency, Bray Leino to support the LTA partnership and provide continued consultancy on the Cornish Clotted Cream producer’s branding.
Kate Cox, Bray Leino CEO, said: “When you think of classic Cornish cream tea and quality clotted cream, you think of Rodda’s. The LTA partnership will allow us to build on the brand’s existing association with summer and special occasions, providing opportunities for consumers to fully experience the quality and tradition of Rodda’s. This is just the start of what we have planned.”