Costa Coffee and Imagination collaborate on future vision for international expansion

Global experience design company Imagination has been appointed as Costa Coffee’s global creative partner to support the brand’s international expansion.

Costa, the UK’s largest and favourite coffee brand, plans to expand in the global out-of-home coffee market, which is expected to be worth more than $29 billion by 2024.

With 14 offices in eight countries, Imagination will draw on its international presence to deliver strategic experience design for the coffee brand across multiple global markets and formats including high street, drive-thru, airport and express.

The agency will focus on meeting the changing demand of consumers, who care more than ever about crafted quality coffee and authentic localised experiences that are frictionless from start to finish. Whilst continuing to focus on Costa Coffee’s sustainability values.

The appointment also includes the creation of brand storytelling assets, such as a suite of playful, courageous and localised illustration styles for application across all retail destinations, creating a sense of place and bringing to life core brand stories.

Adam Dunt, global creative design lLead for Costa Coffee, said: “Our goal is to expand and create an authentic and quality coffee experience globally. We can’t think of a better partner than Imagination to deliver our future stores, leveraging their global expertise to introduce the brand to new markets with tailored and regional designs and create memorable experiences for our customers.”

Antony Parham, executive creative director for Imagination, said: “We are delighted to be appointed Costa Coffee’s global creative partner at this important stage of their international growth. It’s been a pleasure to work with the Costa Coffee teams, to create exciting and innovative experiences for customers to engage with the brand and enjoy great coffee.”