Costa Coffee, the nation’s favourite coffee shop, has extended its Coffee Club loyalty programme to Costa Express machines across the UK following a successful trial in March 2018.
Now available at Costa Express machines nationwide, the introduction of the digital loyalty scheme to self-serve machines is a first for the high street coffee industry in the UK and will allow Costa Coffee lovers even more opportunities to earn rewards on every purchase they make.
The integration of Costa’s Coffee Club scheme enables customers to collect points on each Costa Express order through a seamless customer journey and redeem them in Costa Coffee stores. Designed to make the collection of points as simple as possible, customers will be notified of the Costa Express addition through the Costa Coffee Club app. To claim points, customers simply scan a QR code on the machine screen using the app. Points will be issued in real time and customers will be able to spend their earnings in Costa Coffee stores.
The scheme has been fully designed and built by the in-house Costa Coffee digital team, led by Arslan Sharif, global digital & loyalty director at Costa Coffee. Arslan said: “We understand the importance of delivering innovations to ensure our customers get the best experience from our brand. This extension of our loyalty programme enables customers to collect points at even more Costa Coffee locations on-the-go through Costa Express machines – an exciting move for our Coffee Club members who will be able to earn rewards faster. We strive to deliver an unbeatable coffee experience and by partnering with the latest digital technologies, Costa Coffee customers can enjoy even more from their favourite coffee shop.”
Scott Martin, founder and managing director at Costa Express, said: “At Costa Express we’re at the forefront of delivering great quality coffee to customers on-the-go by combining high quality ingredients with state-of-the-art technology. With the expansion of the Coffee Club loyalty programme scheme available via our machines, Costa Express customers on-the-go can enjoy quality coffee and benefit from the same rewards and VIP invitations as in-store customers.”
The news comes as Costa Express self-serve machines kick off Christmas celebrations with the release of recyclable Christmas cups and an exclusive range of festive drinks now available. The Primo and Medio sized cups feature designs inspired by magical snow globes and feature a cheerful snowman and Santa Claus in the famous Costa Coffee red and teal colours. The cups are the perfect match for Costa Coffee’s core coffee range or the new limited-edition Hazelnut Praline Latte and Hot Chocolate, a classic flavour combination made with a rich hazelnut syrup poured over a layer of delicious chocolate.
The extension of the loyalty scheme follows the launch of a new brand identity for Costa Express earlier this year to highlight the quality and expertise behind the self-serve machine offering, using bold language to showcase freshness credentials and encourage trial using the hero message – ‘Real milk. Real beans. Real quick.’