Crabtree & Evelyn targets international sales, with enhanced e-commerce experience powered by Global-e

Global beauty brand, Crabtree & Evelyn, has selected Global-e as its cross-border e-commerce partner to support its international growth plans and provide an enhanced and fully localised online shopping experience for customers in more than 200 markets worldwide.

Crabtree & Evelyn is renowned for its original fragrances and body lotions, fine bath and shower gels and gorgeous home spa products, all beautifully packaged to transform the ordinary rituals of daily life into extraordinary pleasurable experiences. Founded in 1972, Crabtree & Evelyn has grown its international footprint rapidly both on-and-offline.

To meet the rising expectations of online shoppers worldwide and capitalise upon the fast-growing global market for cross-border ecommerce, which is predicted to generate $1 trillion in sales by 2020, Crabtree & Evelyn asked Global-e to make shopping online an extraordinarily pleasurable experience for international shoppers.

The partnership with Global-e allowed Crabtree & Evelyn to address many of the obstacles that can impact the shopping experience and conversion rates overseas, such as a limited selection of currencies and payment options, lack of clarity over import duties and taxes, or the cost of shipping.

Fully responsive, Global-e’s solution supports more than 60 currencies, over 45 different payment methods, localised multi-lingual checkout, multiple shipping options, and local duty and tax calculation and prepayment on any device, giving shoppers 100% confidence to purchase and improving the shopping experience vastly.

Hannah Stote, e-commerce manager at Crabtree & Evelyn, said: “As a global beauty brand, it’s really important to us that we give our customers an excellent experience at all times, no matter where in the world they are. Our partnership with Global-e allows us to provide our customers with a fully localised experience, with far greater choice of currencies and payment methods, and a greater range of shipping options. After a smooth and guided implementation, we are already beginning to see a big difference, and we are excited to continue improving the international shopping experience in partnership with Global-e.”

Nir Debbi, co-founder and CMO at Global-e, said: “In today’s global market, retailers simply cannot afford to deliver a poor customer experiences for shoppers in the UK or elsewhere. With shoppers now becoming more accustomed to shopping online in many markets worldwide, retailers that don’t adapt to rising expectations will lose out to competitors that offer a better experience. Savvy retailers like Crabtree & Evelyn understand just how important the shopping experience is – and the potential sales uplift that can be achieved by tapping into fast-growing e-commerce markets around the world.”