Create and Craft TV network announces strategic partnership with Jo-Ann Fabric and Craft Stores in US


Craft Retail Group, part of UK-based Ideal Shopping Direct, and Jo-Ann Fabric and Craft Stores, the leading speciality retailer of fabric and craft supplies in the United States, have today announced a partnership ahead of the launch of CRG’s Create and Craft TV shopping format in the US.

Craft Retail Group Managing Director, Tony Sheridan, said: “I’m delighted to announce Create and Craft’s ground-breaking partnership with Jo-Ann Fabric and Craft Stores. With Jo-Ann on board, this exciting venture will introduce US craft consumers to a truly unique retail experience.”

“Create and Craft will host daily Jo-Ann shows on the Network starting 29 December 2014, bringing leading offers in sewing, fabrics, quilting, home decor amongst others for crafters and makers of all ages, and I’m sure that it will quickly become a must-watch hour for those seeking great product, education, inspiration and entertainment. Jo-Ann is truly a great addition to the network.”

Create and Craft’s 24 hour TV Shopping network will launch early December 2014. The broadcast will be available online via on smart devices and via an App. In addition, from 29 December 2014, several hours per day will be broadcast on television seven days a week initially into approximately 40m US homes. Specific details on broadcasts distribution will be released in due course.

Ideal Shopping Direct CEO, Mike Hancox , said: “Launching our new dedicated craft network into the US craft market with such a large and well-known partner as Jo-Ann Fabric and Craft Stores is a fantastic testament to our vision of creating a new dimension in the marketplace. Jo-Ann was the natural choice for us, and I’m thrilled they will be partnering with us in the creation of daily shows.

“Jo-Ann is proud to join the Craft Retail Group as their exclusive retail partner to present Create and Craft, an all-new shopping experience for creative enthusiasts in the United States,” said Riddi Kline, executive vice president, marketing and merchandising at Jo-Ann. “The partnership of our two brands is the perfect next step in the Jo-Ann Omni-Channel offering, as we strive to simplify shopping and curate inspiration for all makers.”