Crown launches paint iPhone app

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Paints supplier Crown is launching an iPhone application called Crown Colour Match, which enables all iPhone, iPad and iPod touch users to create their own personal colour scheme and then match it to colours available in the Crown retail range of emulsions and trims.

The application is available as a free download from the iPhone app store.

The concept is simple: iPhone users take a picture of any object or upload an existing photograph and then zoom in on their chosen colour within the shot. The app then selects the closest colour available from the Crown collection and displays all of the ranges and finishes the paint is available in. The app will suggest a complimentary and a contrasting product to further guide the user in their styling choices. Paint colours can then be selected and saved to the phone’s memory. The app also enables the user to find the nearest Crown stockist to their present location and will provide a map and contact details for the store.

Sally Heppenstall, marketing manager for Crown Paints, said: “We are thrilled to be launching the Crown Colour Match application with Apple. We believe in encouraging and guiding consumers through every stage of the paint selection process and feel that this application is a truly exciting development in the area of brand to customer communication. It’s a real leap forward for DIY and we’re proud to be at the forefront of it.”