Crucial Sauce Company marks Jubilee and BBQ Week with limited edition sauce

New limited edition sauce

New limited edition sauce

The Crucial Sauce Company is marking the Queen’s Diamond Jubilee and 16th National BBQ Week (28 May-3 June 2012) with the launch of a limited edition sauce.

The Nation’s Sauce 2012 is a smoky mayonnaise and ketchup fusion laced with a hint of spice and is said to be inspired by the favourite flavours from around the globe.

It joins the company’s 20-strong range of sauces, which it has been producing since 2001.

With Brits set to spend a substantial amount of hard-earned cash on celebratory snacks, the Queen’s Diamond Jubilee has provided a splendid opportunity for FMCG brands to roll up their sleeves and make a unique contribution to the nationwide affair, said the Crucial Sauce Company.

The 500ml bottles of limited edition sauce will be available from a number of selected outlets throughout the Jubilee period, including the Range, B&M Bargains and a number of UK independent retailers.