The Crucial Sauce Company is marking the Queen’s Diamond Jubilee and 16th National BBQ Week (28 May-3 June 2012) with the launch of a limited edition sauce.
The Nation’s Sauce 2012 is a smoky mayonnaise and ketchup fusion laced with a hint of spice and is said to be inspired by the favourite flavours from around the globe.
It joins the company’s 20-strong range of sauces, which it has been producing since 2001.
With Brits set to spend a substantial amount of hard-earned cash on celebratory snacks, the Queen’s Diamond Jubilee has provided a splendid opportunity for FMCG brands to roll up their sleeves and make a unique contribution to the nationwide affair, said the Crucial Sauce Company.
The 500ml bottles of limited edition sauce will be available from a number of selected outlets throughout the Jubilee period, including the Range, B&M Bargains and a number of UK independent retailers.