Crussh is to launch a Fit Food & Juice Bar concession within one of the UK’s largest Holland & Barrett health food stores, located on London’s Oxford Street.
The vegetarian bar will be providing a range of ‘fit food’, freshly made raw juice & super smoothies, as well as a full smart coffee menu including turmeric lattes and Bulletproof coffee to boost shoppers daily nutrition whilst on the go.
The store was opened earlier this year and carried the “Holland & Barrett More” branding, indicating its extended offering.
Shane Kavanagh, CEO of Crussh, said: “We are delighted to open a Crussh Fit Food & Juice Bar in Holland & Barrett in the heart of London. With health and wellbeing at the core of both businesses, there is a natural synergy between the two brands.”
Ian Mackie, Holland & Barrett’s head of food, commented: “Healthy food to go is a growth area for us across the entire business. When you combine this demand with a high footfall area like Oxford Street and great products like Crussh’s, we’re very confident we have a winning formula that customers will love.”
The Crussh Fit Food & Juice Bar at Holland & Barrett launches on 22nd August in the front area of the store.
It will feature the majority of its current core products: juices, smoothies, boosters, coffee & hot drinks range, and fridge range which includes salads, healthpots, wraps, breakfast items, dessert pots, and energy balls. All products are vegetarian or vegan.
Earlier this year, Crussh launched its largest vegan range to date, alongside an already strong veggie food offering.
Visit the new Crussh Fit Food & Juice Bar, at Holland & Barrett, – 526 Oxford St, London W1C 1LN