Cubbits bucking the retail shutdown and announcing the arrival of their first store outside of London, Cubitts Brighton.
Located within the bohemian environs of the North Laine, on the corner of Sydney Street and Gloucester Road, Cubitts Brighton is a homage to Brighton in all its Great British seaside glory.
Founder Tom Broughton said: “This feels like somewhat of a spiritual homecoming for us. We are named after the Cubitt brothers, and one of the three, Thomas Cubitt, was involved in the building of Brighton’s Kemptown area, and lived here for a while too.”
The store’s interior is inspired by a mix of bucket-and-spade nostalgia, mid-century geometry, and the kind of bold typography that filled Brighton’s busy streets and beachfront in the not-so-distant past. The design, created in collaboration with Child Studio, includes Art Deco influences that reflect the city’s architecture, with a material palette that includes sleek chrome, pale pine, and sustainable recycled plastic surfaces from Smile Plastics.
A Modernist colour palette of soft, muted blues and warm wood tones ties the store into Cubitts’ new coastal home. Inside the store green foliage, sleek mid-century furniture, and a deep velvet curtain create a plush, welcoming atmosphere. It may be a far cry from the street’s origins as one of the city’s most notorious slums, but the design certainly celebrates the North Laine’s reputation as the centre of independent design and creativity by the seaside.
Cubitts Brighton will be home to The Brighton Collection, an exclusive series of four made-to-measure silhouettes inspired by the area’s rich architectural history, from the domes of the Royal Pavilion to the smooth curves of Saltdean Lido. The Brighton Collection is available in a choice of optical or sun, in one of over three hundred acetate colours and patterns, or ethically-sourced water buffalo horn.
Additionally, the store will offer customers the quintessential Cubitts experience, including eye examinations, repairs, adjustments, and personal shopping service.
Cubitts also continues to expand its sustainable initiatives, including a recent collaboration with celebrated artist and Brighton resident David Shrigley OBE, creating spectacle cleaning cloths using Shrigley’s artwork printed on REPREVE, a material made from recycled plastic bottles. All proceeds from sales of the cloth are being donated to Shrigley’s chosen charity, The Guide Dogs for the Blind Association.