Following a 50-store trial, Boots will roll out the Recycle at Boots scheme to a further 650 stores up and down the country. The expansion of the scheme comes after Boots saw customers drop off over half a million products since it launched last year. A total of 700 stores will now participate, making it easier than ever for customers to recycle their empties.
Customers will continue to get rewarded for recycling – for every five products deposited they will receive a voucher for 250 Boots Advantage Card points (worth £2.50) to use in-store2. Boots has also revealed the top three recycled products so far as toothpaste, mascara and hand wash – with Colgate, No7 and Boots coming out as the most recycled brands.
Lucy Reynolds, director of communications and CSR, Boots UK said: “We are delighted with the reception the Recycle at Boots scheme has had – the reaction from our customers has been overwhelmingly positive. We’ve listened to their feedback and as a result are rolling the scheme out further, making it easier than ever for our customers to recycle their empty products that would usually go to landfill. From old mascaras and toothpaste tubes to finished lipsticks and empty vitamin pots – customers can feel even better about treating themselves with their Boots Advantage Card points knowing that their products can be recycled.”
The Recycle at Boots scheme launched in 2020 with a trial of 50 stores and is the first scheme on the UK high street to follow the transparency and accessibility criteria set by OPRL. Using first-to-market Scan2Recycle technology, it is the company’s latest initiative to help tackle environmental challenges in the UK by inspiring positive actions – with a promise not to send any of the hard-to-recycle items to landfill or incineration3. After dropping off in-store, the empty products are instead sent to Boots’ recycling partner, MYGroup, where they are then transformed into new items such as reusable storage containers that are now being used at Boots warehouses. To find your nearest recycling bank visit Boots.com/Boots-recycling-scheme.