Daddy Rack Tennessee Whiskey launches in Waitrose

Daddy Rack is an authentic Tennessee Straight Whiskey, hand finished in small batches to retain a consistent level of quality. Unlike most other Whiskeys, Daddy Rack is Double Mellowed, a unique and distinctive process of filtration through maple charcoal (twice) to create the smoothest, silkiest finish imaginable. Created by the Master Maker and Blender J. Arthur Rackham, aka Daddy Rack himself, an Englishman who started his career in Cognac and is now taking Tennessee by storm, with a Tennessee Straight Whiskey which honours tradition and tastes “just like it used to”.

Daddy Rack launched in Tennessee last Fall into 80% of the State’s liquor stores, delighting local whiskey lovers with a true to tradition, authentic Tennessee Straight Whiskey. After a very successful local launch in its home state, Daddy Rack crossed the pond in Spring 2021, first to the top whiskey retailers in Scotland, then steadily increasing its national presence through key UK online retailers and finally nationwide retail through Waitrose. The new Waitrose listing is the first with a nationwide grocer for the brand as it welcomes drinkers to “Say Hello to Double Mellow”.

Tennessee Straight Whiskey is a unique style of spirit that conforms to the simple rules of a bourbon, meaning it needs to be made from at least 51% corn. However, unlike bourbon, which can be made in any State, Tennessee Whiskey can only be made within Tennessee, ensuring the process follows strict production and quality standards.

Tennessee Straight Whiskey must be made using the Lincoln County Process where the whiskey is filtered through a dense layer of maple charcoal after distillation. Daddy Rack is double mellowed, meaning that, unlike most Tennessee Whiskeys, this filtration process is repeated a second time, leaving you with an extra smooth, surprisingly light whiskey which is filled with character and flavour. Daddy Rack is a Straight Whiskey, meaning no colouring or flavouring is added, and it is made from locally farmed high grade 1 corn, delivering a true taste of the American South and bringing to life the rich history and music halls of Nashville with every sip.

Daddy Rack has a philanthropic focus; in every market Daddy Rack is sold in, a local charity or philanthropic cause is supported in that country. Daddy Rack has partnered with Equal Measures to support its cause, proudly donating 50p with every bottle sold in the UK. Positively influencing diversity in the cocktails and spirits industry – Equal measures is a community group focusing on improving ethnic diversity in the drinks business, inspiring and training new professionals from minority ethnicities in bartending, as well as improving the working experiences of those of Black, Asian or other minority ethnicities in the trade.

Daddy Rack is light gold amber in appearance, with notes of maple, honey, light oak and caramelised banana. A smooth and buttery mouthfeel, with flavours of roasted apple and banana, leading on to vanilla and a hint of nutmeg, the finish is rich and warm with subtle notes of salted popcorn. It is perfect when enjoyed neat or in a variety of simple serves such as a Tennessee Whiskey Sour: 60ml Daddy Rack Tennessee Straight Whiskey, 40ml Fresh Lemon Juice, 20ml Sugar Syrup.

Other signature serves include:

The Rackhouse Lemonade

45ml of Daddy Rack, 10ml Crème de Pêche, 15m lemon juice, and 90ml of lemon-lime soda. Pour all ingredients into an ice-filled Collins glass. Stir and garnish with a slice or twist of lemon.

Popcorn Old Fashioned

Shake with ice and strain into a chilled glass. Garnish and serve with a cherry. Orange slice optional.

60ml Daddy Rack, 15ml MONIN Popcorn Syrup, 2 dash Angostura Bitters. Add all ingredients into a mixing glass filled with ice cubes, stir until chilled and strain into an Old-Fashioned glass, filled with ice, and garnish with an orange zest.

The Hot & Buttered

60ml Daddy Rack, 15ml MONIN Ginger Bread syrup, 30ml melted Butter, 90ml water. Add butter and MONIN into a saucepan, stirring until the butter has melted. Add water, then Daddy Rack and pour into a latte glass. Garnish with a cinnamon stick and grated nutmeg.

Not only is Daddy Rack incredibly delicious in a wide range of cocktails as well as in a sipping glass, Daddy Rack works wonderfully as a versatile ingredient in a variety of delicious dishes, inspired by the Southern State of Tennessee.

The creator of Daddy Rack, J. Arthur Rackham is an Englishman with a history of over 30 years working closely with distillers and cellar masters not only within Tennessee but across the entire globe. Bringing a broad range of experiences to his process that has ultimately led him to creating an American whiskey that can truly be enjoyed by all, whether you are a novice drinker drawn to a light, smooth taste or long time whiskey lover who enjoys the complex depth of flavour, Daddy Rack has got it all.

Daddy Rack will be available to purchase from Waitrose for £35 from the end of October.