Jewellery retailer, Daisy London, has appointed performance marketing agency, Journey Further, to manage its paid social activity.
Journey Further, which has offices in Leeds, London and Manchester, will lead the brand’s paid social strategy which will focus on social growth for Daisy London, with particular focus on boosting sales and brand awareness.
The strategy will involve constant creative testing across extensive audience targeting, working with Daisy London’s team to transform its approach to paid social.
Daisy London is a London-based, jewellery brand making handcrafted jewellery in sterling silver and 18ct gold plate.
Nat Kovacs, managing director at Daisy London, commented: “Journey Further was recommended to us by an exciting startup, and we saw first-hand how Journey Further delivered exceptional results. We really liked its approach to paid social and I’m looking forward to seeing what’s to come in the future.”
Commenting on the win, Ed Blakeway, head of social at Journey Further, said: “The whole team is really excited to be working with Daisy London and I’m confident our social strategy will help them deliver fantastic results. We’re really impressed with Daisy London’s journey to date and we can’t wait to be part of its future.”