Independent craft soda brand Dalston’s has switched packaging for all its multipacks from plastic shrink wrap to cardboard.
The move, which coincides with a new 387 store listing in Sainsbury’s from June, will eliminate 24 tonnes of single-use plastic from Dalston’s supply chain within two years.
“With the grocery carbonated soft drink aisle overflowing with plastic packaging, we thought it was about time that we did something to start positive, sustained change. We really hope this prompts others to follow our lead.” said Dalston’s MD Dan Broughton.
Moving away from shrink wrap to this sustainable, fully recyclable format has not been without trials and tribulations for the firm.
“We had to jump through a lot of hoops to make this change happen – the lack of options for this kind of pack was staggering! Also, to make it possible, we’ve absorbed the initial extra costs involved, as we believe a change like this not only benefits the environment, but is what consumers are crying out for.”
Dalston’s is initially launching its new ‘Cherryade’ and ‘Fizzy Elderflower’ and existing ‘Real Lemonade’ into the 4x330ml cardboard multipacks from June. RRP £3.99 for 4x330ml.