Debenhams and CJ Affiliate launch exclusive affiliate programme


British multi-national retailer Debenhams has joined CJ Affiliate’s network. The network will now serve Debenhams’ affiliate marketing activity in the UK and Ireland. This will be an exclusive partnership from April 2017 onwards.

With a history that dates back to 1778, Debenhams is a leading international, multi-channel brand with a proud British heritage. The brand trades out of over 240 physical stores across 27 countries. Online, is one of the most visited global websites, delivering purchases to 66 countries around the world.

“Debenhams had four key objectives in securing a new affiliate partner network: reporting efficiencies and account management; being able to leverage a network’s expertise in long tail growth; innovative implementation of platform data; and an omni-channel presence,” explains Pia Sharma, e-commerce marketing manager at Debenhams.

“This fantastic new partnership is testament to our proven track record and continued commitment to creating relevant and bespoke solutions to deliver against our clients’ strategic objectives,” says Anne Delhon, regional VP at CJ Affiliate. “We look forward to promoting Debenhams’ while offering our hard-earned industry expertise, prowess in insight and data, and of course access to our high-quality publisher network.”

CJ Affiliate was launched in 1998 and has been evolving the affiliate marketing industry ever since. Powered by Conversant, CJ’s global network offers advertisers and publishers an unparalleled level of insight into consumer data, utilising over 160 million unique customer profiles.