Deep Relief hits TV screens with brand new ad

Mentholatum’s topical NSAID brand, Deep Relief, returns to the TV screens this autumn with its new ad. The ad features Jo and Paul showing how they use Deep Relief to relieve their aches and pains and helps them to stay active to do the things they enjoy.

The burst which has just begun will run alternate weeks until the end of October across National TV including Sky, Channel 4, and ITV – ensuring effective consumer targeting. The TV burst will be supported with a social and digital campaign plus consumer PR support across the autumn and the winter into spring 2022.

Senior brand manager Elaine Walker said: “It’s great news to have Deep Relief back on TV to help educate consumers on how the product when applied at the point of pain provides proven, targeted relief, and starts working in 10 minutes. That means, just like Jo and Paul, together with their dog in the ad, you can get on with enjoying your favourite hobby, sports or just being active because that muscular, joint, or back pain has been eased. Plus topical ibuprofen is as effective as 400g ibuprofen tablets for joint and muscle pain.”

Deep Relief Anti-Inflammatory Gel bringscooling, penetrating relief from inflammatory muscle, joint, and back pain. With a triple-action formula, Deep Relief Anti-Inflammatory Gel contains two painkilling ingredients – Levomenthol – which works to quickly cool and soothe, while ibuprofen gets to work to reduce pain and inflammation.

Also available as a pharmacy-only product is Deep Relief Joint Pain Gel (100g pack). This can be recommended by the pharmacist for the effective relief of pain associated with non-serious arthritic conditions. In addition, the gel is available on prescription.

Deep Relief Anti-Inflammatory Gel is now available in a 100g GSL pack as well as the 30g and 50g sizes (rrp 30g £4.70, 50g £5.99, 100g £11). Deep Relief Joint Pain Gel in a pharmacy-only 100g pack (rrp £11) can be recommended by the pharmacist for the effective relief of pain associated with non-serious arthritic conditions.