Deliveroo opens brand activation opportunities across platform with agency partner, Threefold


With a growing customer base, placing millions of orders per week, and a growing number of partnerships with restaurants and retailers alike (including Co-op, Morrisons, Marks & Spencer and Lloyds Pharmacy), Deliveroo’s platform now offers a unique opportunity for brands to combine targeted digital communication at scale that links directly to trigger a purchase decision.

The new partnership with Threefold will build customer led campaigns in collaboration with brands sold through the platform to offer Deliveroo’s customers greater value and choice.

Ajay Lakhwani, global VP of grocery and commercial partnerships at Deliveroo, said: “We’ve been exploring new ways of providing value to brands, retailers and customers on the Deliveroo platform for some time. When we learned of Threefold, we were excited knowing that they would be able to support our ambitions, and open all of Deliveroo’s services to brands, connecting the customer journey and growing mutual value.” 

Sam Knights, managing director of Threefold, said: “The unique combination of targeted customer reach through the platform with the ability to trigger an immediate purchase decision makes Deliveroo an enormously exciting opportunity for brands. It has the potential to connect the dots between traditional brand and shopper activation and we will be the lucky ones that will be helping brands to ideate, activate and learn about the new digital possibilities. We can’t wait to get started.”

Threefold will work in-house with Deliveroo starting from 20 July supporting Deliveroo teams across the UK. Embedding a core team to work alongside Deliveroo’s Commercial Partnerships team, Threefold will begin to reach out to brands and retailers directly over the coming weeks, providing them with information on the new advertising opportunities available.