Deliveroo selects Looker to drive deeper business insights


Looker, the leading data platform company, today announced that Deliveroo – one of the top meal delivery companies in the world – has selected Looker to operationalise its data and manage its massive international network to better serve its partners and customers. Deliveroo will now have a complete view of all the marketing, sales, logistics, delivery and online data from its regional and international operations.

Deliveroo has a distributed network of partners and customers with over 30,000 restaurants and 30,000 riders across 200 cities and towns in 12 countries. Timeliness of meal delivery and quality of the customer experience is of utmost importance. Deliveroo needed to simplify the complexity of not only managing all the inbound data, but also understanding it to empower them to make faster, more accurate decisions.

“Our mission is to create the best food delivery service,” said Mike Hudack, CTO at Deliveroo. “Looker allows us to scale access to information easily and efficiently in a way that helps us bring data to every conversation we have internally and with our partners. It’s an invaluable tool.”

Until Looker, the data teams were inundated with requests for data that created a bottleneck and slowed the time-to-decision. Looker changed all that by allowing Deliveroo to effectively leverage real-time insights with self-service tools that free the data teams to work on more valuable projects. Deliveroo can now automatically deliver data-rich reports to its partners and managers in multiple regions and time zones.

“Deliveroo is a massive, multi-country operation that requires modern technology to help manage its complexities,” said Frank Bien CEO of Looker. “They’re a fast-growing, forward-thinking company that knows the value of understanding key business data to better serve their customers and partners while effectively managing their growth. We are excited to work closely with them and deliver a modern data platform that can grow with them.”