Deloitte Digital and Trax team up to revolutionize grocery retail in Spain


Deloitte Digital and Trax, today announced an alliance to make large-scale implementation and integration of Trax’s Retail Watch shelf monitoring solution available to Deloitte’s grocery retail customer base in Spain.

Through this partnership, Deloitte and Trax are offering retailers a comprehensive, flexible and scalable solution for automated measurement of on-shelf availability and pricing in stores, which will help drive staff productivity and sales revenues. Spanish retailers will benefit from Deloitte’s industry expertise, IT and systems integration specialists, while they are guided through redesigns of operational models and their customer teams are trained on how to manage and use Trax’s retail solution.

Retail Watch combines Trax’s retail computer vision and machine learning capabilities with its proprietary Internet of Things-enabled shelf edge cameras, ceiling-mounted dome cameras and in-store robots. Retail Watch provides retailers with ‘eyes in the store’ – automated, accurate and continuous visibility of every product, on every shelf, in every aisle, in every store. Armed with this automated stream of real-time shelf data, retailers can discover and fix on-shelf availability gaps, replace manual tasks like price and gap checks, and drive sales uplift from improved availability and store execution standards.

Ignacio Moreno Martín, director retail & consumer at Deloitte Digital, said: “Digitization of in-store processes is crucial for the future retailer. Trax’s Retail Watch solution provides several major benefits. For example, it raises store productivity by reducing time spent on product replacement and inventory count planification. It also optimizes order-picking for online orders and drives sales uplift by helping store staff quickly and efficiently verify that goods are placed in the right position on the shelf.”

Mark Cook, executive vice president and head of Retailer Solutions at Trax, said: “Now more than ever, retailers are looking for technology solutions that can be easily integrated into their existing setup. Through this partnership, Deloitte and Trax will help retailers automate in-store data collection and operations, thereby increasing staff productivity and on-shelf availability as well as providing better quality data for supply chain replenishment and forecasting. This will have a positive effect on their revenue streams and ultimately the end-shopper experience.”