Demand for personalistion boosts e-commerce software supplier’s global sales


E-commerce software supplier, SDL Fredhopper, reports it has increased global turnover by 30% in the last 12 months, driven by increasing retail demand for behavioural targeting, sophisticated search, navigation and merchandising functions.

The e-commerce technology company also added 23 new retailers to its customer base in 2012, including JD Sports, The Body Shop, Liberty, Anthropologie, M&M Direct and Majestic Wines.

Halfords, the cycling and motoring retailer, recently appointed SDL Fredhopper to improve its onsite search and provide a better user experience.

In addition to expanding its client base, SDL Fredhopper has appointed 16 new employees in 2012, including three new international sales directors in the USA, France and Germany.

International expansion, particularly within North America, has been a primary focus for SDL Fredhopper in the past year and reflects the growing appetite for search and merchandising software within overseas markets.

“Retailers worldwide are becoming increasingly aware of the powerful effect that e-commerce tools can have on both sales and customer satisfaction,” said Frank Lombos, VP of Sales at SDL Fredhopper. “Investment in technologies such as behavioural targeting and search and merchandising software is growing. Customer expectations are high and retailers are responding by offering the best possible online experience.”

SDL Fredhopper technology is rated number one by US technology analyst Patricia Seybold Group. Its international clients include Albert Heijn, Waitrose, Otto, ASOS, Toys R Us and Debenhams.