Designers Guild upsizes King’s Road showroom


The Sloane Stanley Estate has announced the launch of a new larger Designers Guild store. The premium international home and lifestyle company has upsized their King’s Road showroom, creating the ultimate destination for inspirational home décor.

Located at 275-277 King’s Road, the stylish new space was designed by an in-house team to create a one-stop shop dedicated to its wallpaper and paint collections.

The new and improved Designer’s Guild joins a sequence of home and lifestyle stores to have launched within the Sloane Stanley Estate including luxury paint specialists Benjamin Moore and French interior design specialists Silvera.

Commenting on the news, Hannah Grievson, commercial property director at Sloane Stanley, said: “The Designers Guild’s high quality interior design and luxury home furnishings are a great fit for the catchment and have strong appeal in Chelsea. This hotly anticipated upsize further bolsters the variety of products available and quality of premium home retail on the King’s Road.”

Simon Jeffreys, chief executive of Designers Guild, added: “We are proud to unveil our bigger and better showroom, it is the perfect backdrop for our beautiful wallpaper and paint collections.  We feel very fortunate to be located in the heart of Chelsea on the ever fashionable King’s Road, where we enjoy huge popularity with consumers.”