Sea Arch Drinks announced a new listing as the brand launches into 40 Woolworths Metro stores across Australia, increasing to over 80 in the coming months. Woolworths Metro is an Australian chain of convenience stores owned by the Woolworths Group, who as one of the largest retailers, dominate the grocery sector in Australia with around a 37% share of the market. This is yet another marker of success for the Devon based non-alcoholic drinks range, which is already an established brand in the UK. From 25th July, Woolworths customers will be able to purchase the Ready to Drink Sea & T, and the Ready to Drink Rose Sea & T, as Sea Arch continues to gain traction in international markets.
Commenting on the launch, co-founder of Sea Arch Drinks, Sarah Yates said: “We are so thrilled to make the announcement that our Ready to Drink range will be available to Woolworths Metro customers from today. This is such a significant milestone for us as a growing business and is yet again testament to the appetite for no and low alcohol products globally. We feel that there is a strong alignment between the Sea Arch values and those of Metro customers who commonly look for healthier options in store. We look forward to sharing a flavour of the Devon coast down under.”
Sea Arch Drinks is already available in major retailers in the UK including Ocado, Amazon Prime and Harvey Nichols, as well as several high-end bars and restaurants. The partnership with Woolworths Australia is the second international market the business has garnered the attention of; the full range is already available in the UAE and is an emerging brand across the Middle East.