DHL Supply Chain, a global market leader in logistics, reports the recent UK heatwave has resulted in a significant increase in the number of refreshing products being distributed across the UK.
- Bottled water distributed increases 45%
- Suncream orders up 96%
- Demand for ice creams, lollies and ice cubes up 100%
Efforts to keep cool have resulted in demand for products such as bottled water increase by 45%, and soft drinks by 35%, said DHL. Over 9m bags of ice cubes have been despatched, while retailers’ fridges have been stocked up with over 60m ice creams and lollies, a 100% increase for both items.
The volume of suncream distributed increased by 96%, suggesting most were out enjoying the good weather. Some even took the opportunity to get active, with demand from retailers for bicycles increasing by 10%, the company added.
Dean Wyatt, VP business development retail at DHL Supply Chain, said: “The supply chain offers a fascinating insight to consumer demand. With any weather scenario, planning ahead is crucial; DHL’s wealth of data enabled it to prepare for the impact of the heatwave on buying habits, so our customers stay on step ahead.”