Dina Foods’ founder, Suheil Haddad, wins lifetime achievement award

The managing director and co-founder of Dina Foods, Suheil Haddad, has been honoured with a lifetime achievement award at the West London Business Awards 2022, held on 10 February.

Mr Haddad was recognised for his entrepreneurial vision and skills in building Dina Foods, into an international supplier of authentic Mediterranean foods over the last thirty years. His leadership has been instrumental in creating a business which is now recognised as Europe’s leading baklawa manufacturer and the go-to supplier for authentic, artisan, Mediterranean flatbreads.

The family business was launched as a bakery in 1992, by Haddad, with his brothers Fadi Haddad, Samir Haddad and Amin Haddad. The vision was to spread the delights of the Lebanese cuisine to the masses, making flatbreads and the famous baklawa sweet treats accessible to the homes of people across the UK and Europe.

Dina Foods now operates from three dedicated factory spaces at the Park Royal estateNorth-West Londonand employs more than 160 people. It sells flatbreads, confectionery and savouries such as falafel, across the UK and in 18 European countries.  Products can be found in restaurants, cafés, supermarket chains, airlines, hotels, and wholesalers, in the UK, Ireland and across Europe.

Over the years, Haddad has never compromised on the authenticity and quality of the products across the Dina Foods range.  Everyone at Dina Foods works tirelessly to ensure the company achieves top level accreditations in the food industry, and that it sources the finest ingredients.

Andrew Dakers, CEO, West London Business, comments:  “The Awards judges recognised that Suheil stood out for a brilliant career that has seen a leader emerge who has coupled nurturing a business from the ground up to the top of its field, with investment in community, philanthropy and most recently the environment.”

“It is an honour to be recognised in these Awards,” comments Suheil Haddad. “I am grateful that I have been able to share my love of high quality authentic Mediterranean food, made to recipes handed down through generations. I would like to thank all the team at Dina Foods, our customers, suppliers and my family for their constant support.”

Dina Foods was also shortlisted as Food and Drink Business of the Year; Green ‘Race to Zero’ Business of the Year; and Park Royal Business of the Year in the Awards. In addition, Dina Foods has been shortlisted as a finalist for ‘bakery manufacturer’ award for the Food Manufacture Excellence Awards.