Disaronno International UK strengthens senior team with two new hires

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Disaronno International UK has announced the addition of two new directors to lead its sales division with the appointments of Lucy MacDonald and Marc Richardson.

MacDonald has been appointed as On Trade Sales Director UK and Richardson as Off Trade Sales Director UK. Together the duo will be responsible for strengthening and building on Disaronno International UK’s existing network of partners.

The additional hires come after the announcement earlier this year from parent company Illva Saronno to launch its UK subsidiary, Disaronno International UK, and follow on from the recent appointment of Miranda Osborne as Category and Marketing Director UK.

MacDonald joins Disaronno International UK with a wealth of experience in the drinks industry most recently leading all out of home activity and on-trade sales for notable drinks brands Remedy Kombucha as well as a number of commercial roles at Lucozade Ribena Suntory.

MacDonald’s role will play an integral part in working closely with existing on-trade partners and establishing new relationships with key trade partners. MacDonald will also be building a strong team to boost distribution and sales across the UK pub and bar industry.

MacDonald said: “After an incredibly tough period for the hospitality industry, I’m looking forward to strengthening our relationship with bar and restaurants across the UK, working together as we adapt to the new normal and navigate these uncertain times. Our aim going into 2021 will be to develop new lasting relationships with key trade partners giving consumers more access to our versatile products.”

Richardson brings over 20 years of experience in the drinks and FMCG industry notably responsible for off-trade sales of premium and luxury spirits brands owned by Rémy Cointreau as its Off-Trade Sales Director for over four years. More recently he was Area Manager for the group, overseeing total channel activity in key European markets.

Richardson will be responsible for expanding the distribution of Illva Saronno’s core brands across the off-trade with a particular focus on the innovation pipeline the company has planned for 2021.

He added: “I’m thrilled to be part of the journey in making Disaronno International UK a success. There’s a huge opportunity out there to develop our brands in the retail space. With a surge of consumers creating quality cocktails at home, our existing brands and our exciting innovation pipeline provide a broad range of products to allow consumers to really get creative.”

“My aim is to strengthen our relationships with our off-trade partners in order to give consumers access to our great brands for at-home enjoyment.”

Neil Jardine, managing director of Disaronno International UK, said: “I’m thrilled to welcome Lucy and Marc to the Disaronno International UK team and to join the journey of making our new subsidiary a success. Both join with a wealth of experience, talent and passion. They will be key to developing our customer partnerships, building mutual and sustainable relationships and strong plans for growth.

“We’re looking forward to bringing a host of new talent on board following recent hires to accelerate our growth in the UK with the creation of 30 new jobs and a new premium office space for our colleagues and customers to immerse themselves further with our brands.”