Discount beauty retailer, Xtras, lifts sales with ChannelAdvisor’s Marketplace solution

Retail sales growth with Marketplace solution

Retail sales growth with Marketplace solution

ChannelAdvisor, a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, has announced Xtras Accessories, a discount beauty retailer, has seen an increase in sales of 93% and a revenue increase of 50% in Q3 since implementing its Marketplaces solution.

Xtras Accessories is an online and in-store discount beauty retailer. The e-commerce website originally set up for Xtras Accessories did not have the infrastructure capable of supporting integration with online marketplaces (such as eBay and Amazon), resulting in team members needing to manually list through each of these channels. This led to a strain on the company’s resources and the overselling of stock.

Xtras Accessories implemented ChannelAdvisor’s Marketplaces solution in May 2013 and is reported to have since seen an increase in sales and revenue. Xtras Accessories has also progressed from a Silver PowerSeller to a Titanium PowerSeller on eBay UK, the highest tier based on sales volume and service.

ChannelAdvisor claims its platform provides an effective tool to retailers looking to sell with a multi-channel strategy by delivering accurate product data for each marketplace and sales channel, helping products stand out amongst competitors and automating the management of selling online.

The solution enabled Xtras Accessories to access stock levels across sales channels on a single inventory feed, putting an end to manually managing the handling and listing of products. ChannelAdvisor also enabled Xtras Accessories to list more product lines on Amazon, giving customers a greater choice and allowing the company to focus on a positive customer experience and growth. 

Steven Berke, e-commerce director at Xtras Accessories, said: “Since implementing ChannelAdvisor, we’ve been really surprised at how robust the solution is as well as the reporting and analytics. The Inventory Juggler feature ensures we no longer oversell stock, and it’s very positive for us to see that when we sell an item on eBay, the stock level drops across all platforms on the dashboard. Marketplace selling has become hassle-free.”

“We had expected an increase in sales, as we had not previously been able to list our whole inventory”, said Berke. “But moving from a Silver to Titanium seller on eBay in such a short space of time is fantastic and directly related to the implementation of the Marketplaces solution. We’re only scratching the surface of what ChannelAdvisor can do for us, and we’re excited to see what the future holds.”

Zoe Ripley, marketing director at ChannelAdvisor, said: “Selling through marketplaces can be a lucrative sales channel for retailers, but the management can be time-consuming and overwhelming. The increase in revenue and sales that Xtras Accessories has seen is a great example of how much difference it can make to be able to list all available stock and not have to manually manage inventory, drastically decreasing the chance of overselling and improving the selling experience overall.”