Disney and Cath Kidston Group Limited have today announced their first collaboration: ‘Disney x Cath Kidston’, which is planned to run over a number of seasons.
Disney characters will be integrated into classic Cath Kidston prints seasonally. The first characters to feature will be those from Winnie-the-Pooh. The Winnie-the-Pooh collection will be available exclusively in Cath Kidston stores in the UK and online on 26 September 2016 and overseas from 27 September. A second Disney collection will feature Mickey Mouse and Minnie Mouse and will arrive in store and online on 5 December 2016. Further collections are set to roll out over time, with the Disney characters for these future ranges to be announced in due course.
The new prints will be available across all of Cath Kidston categories including accessories, homeware, kids, and fashion. The Disney x Cath Kidston range is limited edition and will be stocked in selected Cath Kidston stores in the UK, overseas and online at CathKidston.com.
The Winnie-the-Pooh collection will see the British bear and his friends featured within Cath Kidston’s signature print designs; Button Spot and Bramley Sprig. A brand new print inspired by the home of Winnie-the-Pooh and friends, Hundred Acre Wood, will also be introduced as part of the collection. The product launch coincides with Winnie-the-Pooh’s 90th anniversary celebrations in October 2016.
Produced in creative collaboration, Cath Kidston explored the Disney archives to source the original character illustrations, which were then integrated into the iconic designs from Cath Kidston’s extensive print portfolio to develop ranges for all audiences and consumer targets.
Sue Chidler, Cath Kidston’s marketing director, said: “We’ve thoroughly enjoyed marrying the storytelling elements of classic Disney characters with our signature prints. Winnie-the-Pooh is a perfect start for the collaboration, embodying the cheerfulness of the Cath Kidston brand. The fusion of Disney’s Winnie-the-Pooh characters with our classic designs makes for an exciting, creative collection filled with personality that we believe our customers will love to collect. We’re looking forward to bringing to life our second collection, centred around Mickey Mouse and Minnie Mouse. We decided to make the range limited edition to make it feel truly unique and special for our customers.”
Francesca Gianesin, VP, fashion & lifestyle, The Walt Disney Company EMEA, added: “It is extremely important for Disney to collaborate with partners that share the same vision for quality and passion, and we feel there is a natural synergy with Cath Kidston. We can’t wait for fans of all ages to enjoy the Winnie-the-Pooh collection, as we celebrate the loveable characters of Hundred Acre Wood during their 90th anniversary year. Cath Kidston’s playful and iconic prints provide the perfect backdrop for our classic Disney characters, and we’re looking forward to creating more new and exciting product together.”