Disney to bring even more magical experiences to flagship Oxford Street store


Disney, Oxford Street

Disney Store has announced it has made some exciting updates to its flagship UK store in London’s Oxford Street with a new personalisation station, several new product ranges and a new look and feel to the shop floor.

The new personalisation station, My Disney My Way, is now up and running in store, allowing guests to personalise their gifts instantly and take them away there and then. The personalised products available include selected soft toys, as well as an assortment of tags that can customise a range of products and sashes, all with a variety of characters and colours to choose from.

#disneystoreuk, with the possibility of featuring in Disney Store’s online gallery. In addition, there are new dedicated areas for the recently launched Disney Eats and Disney Baby ranges.

The Oxford Street store also continues to provide guests with fantastic Disney experiences, including regular events in the downstairs theatre space as well as the daily Opening Ceremony, where every morning at 9am (12 noon on Sundays), one lucky guest gets the chance to open the store in a very magical, Disney way, giving children or adults alike an experience they will never forget!

Indeed, to celebrate May 4 weekend, Disney Store are giving away exclusive Disney Store Star Wars collector cards to the first 100 guests who purchase from our Star Wars range in store this weekend.* There is also a free in-store ‘Find the Wookiee’ event to enjoy too!

The store has also seen the introduction of three new product ranges that were previously only available online: Danielle Nicole, Disney Couture and a selection of personalised London soft toys.

  • Danielle Nicole and Disney have collaborated to create a co-branded handbag and accessories collection that brings the iconic Disney characters to life in an unexpected way giving each item a contemporary and modern feel.
  • Disney Couture is an on-trend collection of exquisite jewellery that’s bound to delight any fashion-loving Disney fan! Inspired by our beloved classic animations including Alice in Wonderland, Beauty and the Beast and The Lion King, Couture Kingdom includes a range of distinctive earrings, necklaces, bracelets, rings and charms.

Amy Pearson, marketing director, Disney Store UK, said: “We’ve made updates to our Oxford Street store to ensure we constantly deliver the best experience for our guests, bringing the Disney magic to the high street with fresh, new experiences that you can’t get anywhere else. Our personalisation service in particular is a great addition to the store and a perfect opportunity for last minute gifters who want to purchase something extra special.”