B2B electronics retailer, Distrelec, to roll out 360-degree imagery online for better customer experience

B2B electronics retailer, Distrelec, has partnered with SpinMe to enhance its customer experience by introducing 360-degree spin imagery online.  

Distrelec, which is one of the largest in Europe with a catalogue of over 250,000 products, has appointed imagery and software specialist SpinMe to set up an in-house studio in its Switzerland facility. SpinMe will be installing its hardware and software, in addition to providing extensive training to Distrelec studio staff.

“Our customers tend to be informed professionals – relevant rich media like good pictures with 360-degree views is something they have come to expect from a modern webshop,” said Jan Kroeni, design and video specialist at Distrelec. “We chose SpinMe because its software is both customisable and powerful, so our photography workflow will be very efficient.”

The company distributes products from over 1,000 manufacturers worldwide, including IT components, accessories, computers and automation devices.

“Although Distrelec’s customers are mainly B2B, that doesn’t mean that the online experience needs to be boring,” said David Brint, managing director at SpinMe. “Business people are still consumers, and will respond well to an exciting and engaging website with high quality imagery.”

Distrelec is currently in the process of relaunching its international online shop; the Austrian site has already gone live and the Swiss and Italian sites will follow shortly.

360-degree spin photography enables a viewer to take control of an image and see a product from many different angles. Retailer research shows that products featuring the technique see higher conversion and reduced returns rates.

In addition to 360-degree spin imagery, SpinMe provides full studio management services encompassing flat and 3D imaging and video, in-house studio space, off-site studio set-up and training to online retailers. Its clients include Vente-privee, Selfridges and Chain Reaction Cycles.