DIY, fashion and skincare brands select Oracle solutions to drive future business growth


French DIY retailer, Leroy Merlin, the Brazilian department store chain and fashion specialist, Marisa, and skincare brand, Molton Brown, have all invested in Oracle solutions to support future growth. The moves were announced at the National Retail Federation’s Big Show in New York last week.

Leroy Merlin will use Oracle to offer a more personalised customer experience. Leroy Merlin, has selected Oracle Commerce, to help enhance the customer experience and improve performance by delivering a more relevant, personalized and consistent commerce anywhere offering.

With Oracle Commerce, Leroy Merlin can leverage interactive content, such as ‘how to’ guides, showcase products and offer complementary items to support customers in their DIY projects.

Marisa has selected a range of integrated Oracle Retail Merchandise Planning and Optimisation solutions including Assortment Planning, Merchandise Financial Planning, Item Planning, Demand Forecasting, Size Profile Optimization, Clearance Optimisation Engine and Allocation to assist the company in targeting assortments based on market opportunities and customer preferences.

Fashion retailers in Brazil are adopting a push/pull model that balances real-time customer demand with seasonal trends to increase margins and improve performance across the entire offering, said Oracle. As the largest chain of retail stores specialising in women’s clothing in Brazil, Marisa needed a technology solution that would tap multiple sources to enable more effective planning and allocation operations, and that would be intuitive for fashion planners. After comparing the top retail software vendors, Marisa decided to select a comprehensive suite of Oracle Retail Release 14 solutions to provide a common platform for its current and future allocation and planning needs.

KAO Group, owners of Molton Brown, the British luxury goods company which specialises in skin-care products, has successfully launched mobile enabled websites across multiple regions including North America, Europe, Australia and Japan using Oracle Commerce, Oracle reports.

Molton Brown has products in over 70 countries globally and understands the importance of providing a consistent shopping experience to each customer across each channel. Through its use of Oracle Commerce mobile solution, the company expects to realise its goal of delivering an engaging, virtually seamless and personalised experience via its mobile enabled websites which will drive continued customer loyalty.