Domino’s Pizza celebrates 25th anniversary

Chris Moore and Domino's customer Caroline Dickman

Domino’s Pizza, the UK’s number one pizza delivery company, has celebrated its 25th anniversary, and marked the occasion by giving away pizza at its Luton store, the first branch opened by the chain in 1985.

The local community in Luton was also entertained by street performers, a town crier, stilt walkers and Danny Domino, the official Domino’s Pizza mascot.

Hundreds of free pizza slices and goody bags were given out to local residents and every 25th customer who ordered on the day received their order for free.

Two presentations were also made on the day. The first was a £5,000 donation to Special Olympics Great Britain, Domino’s national charity. The Luton store had been working hard to raise money for the charity by selling raffle tickets for a prize of win pizza for a year.

The second was made to Domino’s Pizza’s longest serving customer – Caroline Dickman has been ordering from the Luton store since 1985.

Chris Moore, CEO of Domino’s Pizza, said: “We have come a long way since 1985.  We have achieved so much and have built a very strong brand that continues to grow.  We pride ourselves on providing a fantastic quality product to all our customers.

“This store in Luton was the landmark store for Domino’s Pizza in this country and it continues today to be one of our busiest and most vibrant stores. It is clear over the years this store has provided the local community with absolutely millions of slices of our fresh, hot pizza so it is without a doubt a big part of this town and the people here value its presence.

“Today, we currently have 643 stores in the UK and Ireland and a network of passionate franchisees. I am so proud to celebrate our silver anniversary and look forward to many more years and many more stores to come.”