What More doubles its efforts to showcase its plastics and bakeware ranges at Autumn Fair


Leading UK plastic homewares manufacturer What More UK is looking forward to reaching new customers through the Autumn Fair trade show – and has doubled its exhibition space to showcase its growing range.

This major UK trade show for the gift and homewares industry, held in Birmingham NEC between 4 and 7 September, is a key date in What More UK’s events calendar. Attracting influential buyers from across the UK and beyond, the show gives them the perfect opportunity to discover all that What More UK has to offer.

The fact that this year What More UK will have not one trade stand but two is a reflection of its growing product range.

Tony Grimshaw, director of What More UK, said: “In the last 12 months What More has moved into bakeware. We acquired the PushPan brand, with its unique loose-bottomed baking tins with a patented silicone seal, and have already begun to expand the range. Our presence in the UK bakeware market is gaining strength and I’m proud that we’ve got so much to showcase at this year’s Autumn Fair.”

This Lancashire-based business will have one stand dedicated to its bakeware and kitchenware – both the PushPan products and its already successful Wham Cook range of cooking trays, utensils and more.

A second stand in a prime location within the NEC’s halls will highlight the broad range of What More UK’s Wham branded plastic products range: from storage boxes, buckets and bins to organisers, food storage solutions, drink bottles, kitchen utensils, laundry baskets, garden pots and planters.

The Autumn Fair in Birmingham NEC features more than 1,400 exhibitors. As the new season’s major homewares trade fair, it is expected to attract over 27,000 trade visitors from the UK and overseas.

Grimshaw said: “It’s an important part of our sales and marketing strategy to have a significant presence at key trade events like the Autumn Fair. The event gives us a wonderful opportunity to meet high volumes of buyers from a variety of national chains and independent stores face-to-face. I and the team are looking forward to showing them all that we have added to the What More product range since the last show.”

What More UK, the nation’s leading plastics housewares manufacturer, makes its wide range of plastic housewares at its 500,000 square foot purpose-built manufacturing and distribution facility in Altham, Lancashire. The business exports its products to 67 countries worldwide, including Brazil, Afghanistan and China, and holds the coveted Queen’s Award for Enterprise in recognition of its outstanding achievements in international trade.