Korean skincare brand Dr.Melaxin has secured permanent placement across 196 Boots stores nationwide less than a year after launching in the UK, following strong demand on TikTok Shop UK where it generated more than £19 million in Gross Merchandise Value (GMV) and attracted over 680,000 customers.
From the 24th June, the brand will launch a dedicated skincare category bay across 156 Boots stores. This includes 88 locations stocking Dr.Melaxin for the first time and 68 existing stockists expanding their range, bringing its total Boots footprint to 196 stores nationwide.
Since launching in the UK in November 2025, Dr.Melaxin has sold over 700,000 units through TikTok Shop UK. The brand also reached the number one position in TikTok Shop UK’s Beauty & Personal Care category, with its routine-care bundles holding the platform’s top two bestseller spots.
The expansion highlights the growing role of social commerce in driving retail distribution, with brands increasingly using platforms such as TikTok Shop to build consumer demand before securing national retail listings.
The Boots range includes some of Dr.Melaxin’s bestselling products, including the Cemenrete Calcium Multi Balm and Peel Shot exfoliating range.
Dr.Melaxin is available in Boots stores nationwide, via Boots online and through TikTok Shop UK.
