The brand that produced the UK’s first high protein bread for the sports and fitness market, Dr Zak’s, said it is jumping for joy after hitting the shelves of the high street giant this week.
Dr Zak’s have won plenty of admirers in such a short time and it’s the latest admirer that could spell big things for the young and ambitious outfit.
From 1June 2014 its high protein bread and pasta is being stocked in 77 Tesco Extra stores throughout the UK as part of the retailer’s 11-week long Lifestyle Food Fair (until 31 August).
It is a great time the London company. Leading fitness publication Men’s Health recently delivered its verdict on the bread, stating: “This loaf hits the mark where plenty of other protein supplements fall down” and now Tesco shoppers will be able to find out what all the fuss is about.
Dr Zak is also set to launch three products including a high protein bagel, flatbread and 100% organic coconut oil into gyms and health food shops up and down the country.
Ray Brilus, Dr Zak’s managing director, said: “We are extremely proud to be participating in Tesco’s Lifestyle Foods Fair and it feels amazing to have our products on Tesco shelves. We are a brand with a tremendous following and loyal fan-base and we hope many a Tesco shopper will give us a go.”
The bread packs 30g of protein into just two slices making it perfect for those looking to gain muscle. In the pasta, 50g of protein in every 100g serving. Both are reduced carb which has seen them incorporated into the diets of gym-goers and professional sportsman/women athletes alike.
Just one of these is Paralympic shotputter and discus thrower Aled Sion Davies MBE who won gold at London 2012 and is set to compete at the Glasgow Commonwealth Games. He said: “Dr Zak’s is on a mission to take foods we’ve had to sacrifice as athletes and create alternatives that we can not only fit into our diets but can help us strengthen and perform at the highest level.
“I first tried the Dr Zak’s bread last year whilst training for the IPC World Championships in Lyon and loved it.”
Lauren Tredgett from Tesco said: “Dr Zak’s are supporting a fantastic Tesco event that is centered around supporting dietary needs and lifestyle choices – The Dr Zak’s bread is key to allowing gym goers the opportunity to have a source of protein through an everyday core item. I hope our customers enjoy the Dr Zaks range as much as I do.”