Peter Jones has launched a new venture today creating a global, end-to-end e-commerce business.
As many of the world’s leading brands evolve their strategies to create direct online relationships with their consumers, Brandpath said it will provide them with a solution covering all aspects of the customer experience.
Brandpath has been created through the merger of Jones’ telecoms investments. By bringing these companies together, Brandpath is able to provide a complete end-to-end solution to its customers across the world.
In the context of ONS figures announcing that e-commerce spending grew by 12% in January alone, brands are looking for more effective, cost efficient services and solutions to meet customer expectations for a smooth and world class on-line shopping experience that gets their product into the hands of the customer quickly.
The global reach of the organisation will enable brands to sell their products internationally, regardless of distance or currency, opening up the world and accelerating their growth into new markets, the company claims.
Brandpath is said to combine a pioneering spirit of innovation with a wealth of expertise and experience in ecommerce, software development and end-to-end supply chain solutions. Executive chairman and president Jones has built Brandpath Group out of a portfolio of market-leading companies over the last 17 years.
Jones said: “I am hugely excited by the launch of this new venture that brings together some great businesses that I have seen grow over a number of years.
“Brandpath enables brands to gain access to any audience in the world and will help our customers open up in new markets and grow exponentially.
“We know that products are worthless if the customer isn’t able to get their hands on them quickly, and we’ve developed a truly end-to-end commerce solution that handles every step of the customer journey from the shop floor to the customer’s door.”
For existing partners and customers there will be no changes; it is business as usual.