A new plug and play technology that enables retailers to offer mobile couponing and digital loyalty cards is being trialled by O2 in over 50 retailers in Dublin’s docklands area.
The technology is also being piloted with the Jersey-based telecom network JT Group and 20,000 students at Salford University.
The podifi contactless mobile loyalty and couponing system from 2ergo Group enables customers of the O2 network in Dublin to redeem discounts and promotional offers from participating retailers using their iPhone or Android smart phones.
According to 2ergo, the podifi platform helps retailers generate footfall and build customer loyalty by enabling them to create, launch and manage mobile voucher based offers, deals or loyalty programmes.
The platform enables fast, accurate and contactless transactions, as well as the ability to measure the performance of a specific promotion or campaign accurately and in real time, 2ergo said.
To use the service, consumers download the 2ergo digital wallet from the iPhone App store or Google Play Store. They can then search through available offers and save the relevant vouchers, enabling their phone to act as a digital mobile wallet.
These offers are then redeemed in-store by tapping their phone over a podifi pod, connected to the retailer’s till.
The University of Salford will roll out the student mobile wallet app and contactless redemption pods later this month, enabling the its student union to target and track who uses its mobile coupons.
The podifi platform allows both on and off campus shops, restaurants and bars to send deals and coupons direct to the university’s 20,000 students via a smart phone digital wallet which is updated daily.
Students can then redeem offers or build loyalty points by tapping their smart phone over a pod at till points in five on-campus stores and at over 50 local retailers.
The 2ergo Group sales pipeline is reported to growing strongly due to the significant increase in demand for its podifi technology.
Neale Graham, CEO of 2ergo, said: “Our podifi offering is increasingly being recognised by large industry players as an important solution in a key growth area for mobile technology.
“We believe that podifihas great potential in mobile couponing, loyalty and payments. The upcoming launches with JT and the University of Salford’s Student’s Union will showcase the benefits our mobile contactless solutions can bring to networks and retailers, as well as consumers.”
2ergo has also announced the appointment of former Chelsea Football Club chief executive, Peter Kenyon, as a non-executive director.