Dune to use Walkbase in-store Wi-Fi analytics to improve personal service


Dune, the fashion footwear retailer, and Walkbase, the provider of in-store analytics for retail, today announced they have entered into a contract by which the Walkbase retail analytics solution will be deployed to all of Dune’s stores. The solution replaces current visitor counting and will combine cameras and accurate Wi-Fi positioning to gather anonymous data on how people move and dwell within stores.

Zoe Owen, retail sales director at Dune Group, said: “The Walkbase solution provides us with real-time insights into customer conversion, visit patterns and customer journey and loyalty. This enables us to further improve our customer engagement & experience in our stores.

A new conversion metric is one of the innovations we’ve already taken into use. As well as of tracking transactions of all visits, we can now use transactions per engaged visits as one of the key performance indicators for our store teams.”

Tuomas Wuoti, CEO of Walkbase, said: “With hundreds of client projects down the road, we are seeing a multitude of use-cases like this, with revenue impacts to retailers extending to tens of millions.” The most fruitful uses of analytics relate to conversion, store format, basket abandonment, customer segmentation and profiling, in-store advertising and merchandising, queue management, digital signage, campaign ROI, and window marketing.

“We knew from the outset that building a Google Analytics solution for the physical world would be a no-brainer. What we didn’t see is the multitude of use-cases emerging, and the vast size of the opportunity for brick-and-mortar retailers in taking advantage of real-time data from their stores.”

Dune and Walkbase are continually collaborating to develop new uses of in-store data, thus improving both customer experience and store performance.