Netherland’s premium department store chain, de Bijenkorf, has implemented Intershop’s e-commerce platform to power its web shop, deBijenkorf.nl. The Intershop 7 solution replaces an existing e-commerce engine and was selected for its scalability, robustness and future-proof architecture, the company claims.
The de Bijenkorf web shop is designed to be an online flagship. Since its initial launch in 2009, the website has become increasingly popular. During the department store’s annual three-day ‘Crazy Days’ sales event in October, nearly a quarter of sales are made online, with a large number of customers already waiting with filled shopping carts on the day the sale opens. In order to be able to handle this peak demand, de Bijenkorf made the decision to switch to a commerce platform that would be robust enough to support the Crazy Days and similar sales events.
The new solution also allows de Bijenkorf to implement new features quickly and easily, and supports a wide range of multichannel integrations, such as order online, pick up in-store, and checking in-store stock levels online.
“Of the platforms we considered, Intershop stood out as being the most robust, flexible, future-proof and scalable,” said Pieter Heij, director multi-channel & IT, de Bijenkorf. “The system was able to scale to high customer demand during our Crazy Days sale in October, and during the busy Christmas period. For us, the customer experience is key and the new platform allows us to develop that first-class experience even further.”
Intershop’s partner Javelin Group was responsible for the implementation of the platform, which had to be integrated seamlessly with de Bijenkorf’s existing loyalty system, inventory and promotions engine as well as the Company’s mobile offering. In addition, the solution also enables tablet assisted sales in store.